Mellis Honey
Concept · 202617 frames · tap to enlargehover for details · click to enlarge
The idea
Mellis is a honey brand that does not exist. The campaign treats it as if it had existed for generations.
The estate, the hives at golden hour, the beekeeper and his apprentice, the family table, and finally the jar in window light. Warm, slow and close enough to see the wax.
Creative direction · Liza Destoop, Vertige
Production · Produced with generative tools, then directed, selected, retouched and finished by Vertige
Label · Concept. Mellis is an invented brand.
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