Wild denim

Wild denim is an independent spec campaign for Diesel, built around eighties denim, rebellion and escapism. A sun faded road movie told through fashion imagery and film.

I wanted to explore the attitude I associate with Diesel: sensual, irreverent and willing to be a little strange. Acid wash denim, black corsetry, leopard print and worn leather meet desert heat, roadside diners and an old American car. Everything belongs to the same restless afternoon.

The wild cat is the unexpected thread. It carries the instinct and independence of the campaign, but it also gives the story a reason to move. In the shorter film, she breaks a car window to free it. The escape becomes something they share.

For me, escapism is that moment when another life feels possible. A bag packed, the heat on your skin, an open road. Denim becomes the uniform for following your instincts.

I developed the idea across two films and a series of stills, from full fashion scenes to close details. The styling, colour, character and atmosphere connect every asset, so each can stand on its own while belonging to a larger campaign.

This is what I offer brands through Vertige: a clear creative idea developed into a complete visual world. From concept and art direction to campaign imagery, product visuals, short films and social content, I create assets that work together across a launch, a website and a social feed. AI supports the production; the creative direction and decisions are mine.